FreeWheel and Attributor Announce Strategic Alliance
"Only a small fraction of online video inventory is currently monetized,
and our analysis indicates that content owners are leaving revenue on
the table," said Matt Robinson, Vice President of Business Development,
for Attributor. "By combining the identification technology and
automated policy infrastructure from our service with FreeWheel's
Monetization Rights Management platform, we'll remove this barrier."
Attributor delivers best-of-breed content identification and automated
policy infrastructure that scales web-wide to meet any content owner's
needs. FreeWheel selects the highest yielding package of ads from the
salesforce(s) and/or ad networks it knows are allowed to sell into a
given piece of Attributor-identified content, while accounting for
shares of revenue along the way. This partnership creates a powerful
mechanism through which new ways to monetize user generated video
content will be defined.
"This alliance marries the industry leading content identification
service with the industry leading monetization rights management and
video ad management platform," said Jon Heller, co-CEO of FreeWheel. "We
expect to provide professional content owners of all stripes with the
ability to scale and drive incremental ad revenue in our automated
system."
About Attributor
Attributor is a privately held technology company headquartered in
Redwood City, California. Its content monitoring and programming
platform enables publishers of all sizes to build value with their text,
image and video content wherever it appears on the Internet.
Attributor's customers include The Associated Press, The Financial
Times, Deutsche Presse Agentur and CondeNet. For more information,
please visit www.attributor.com.
About FreeWheel
To video content owners, rights holders, and publishers, FreeWheel(TM)
provides the first Monetary Rights Management(TM) platform - a
technology solution that dramatically reduces the unique financial risks
and operational complexities of video ad serving across syndication
relationships. Freewheel combines the innovation of a start-up with the
most experienced and talented team of industry veterans. With decades of
leadership experience at leading ad serving and monetization companies
such as DoubleClick, Yahoo, Adobe, and Visible World, FreeWheel's team
is united in the understanding that video is fundamentally different
from graphical ad placements and search, and needs a unique solution to
deliver maximized revenue with minimal complexity. For more information,
please visit: www.freewheel.tv.
SOURCE: FreeWheel
For FreeWheel Mark Naples, 646-265-7372 mnaples@witstrategy.comCopyright Business Wire 2009
Posted by Diane at 3/12/2009 10:59 AM 
Categories: FreeWheel PR
Tags: FreeWheel Atrributor FreeWheel Press Release
Categories: FreeWheel PR
Tags: FreeWheel Atrributor FreeWheel Press Release
So what's the impact of this event? Will FreeWheel benefit from this?
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Hi Diane, Advanced Rails leads me to your blog, and then I found Freewheel.com, I am thinking we may take your platform into our ad infrastructure, can I have the chance to speak with you? you can find my email add. above. Thanks, Vino. from Dalian, China.
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I subscribe "FreeWheel" and "Monetization" via Google reader. I have noticed many articles and blog discussions about this since the PR is released. I will just quote from one of the many blog posts below:
http://www.shore.com/commentary/weblogs/2009/03/closing-online-revenue-gap-attributor.html
"Attributor technology has been launched recently as an underpinning for FreeWheel, a service that enables videos from YouTube and other outlets that are embedded on other Web sites to be served up with the ads that benefit the original video publisher the most. FreeWheel calls this concept "Monetization Rights Management," as opposed to the Digital Rights Management packaging that tries to keep others from distributing content themselves. FreeWheel notes - quite rightly, I believe - that legitimate viral distribution of content needs to be encouraged so that content can find its most valuable contexts. Once content is in a valuable context it can be monetized with ads and other marketing mechanisms that benefit both the creator of the content and the publisher that found a valuable context for their content."
Attributor and FreeWheel's offering compliment each other, jointly, we can help more video contents get monetized legitimately.
Hope this answers your question.
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Truth has beauty, power and necessity.
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An idea is salvation by imagination.
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Famous remarks are very seldom quoted correctly.
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