We are getting great coverage on our financing announcement!

Indeed…We got overwhelmed media coverage about our funding round. My Google "FreeWheel" alerts has been popping up non-stop since the news hit the wire...Doug put together a nice summary, I am posting here.

Love “It’s good to be FreeWheel!” II suggest we make a v2.0 FreeWheel shirt with “It’s good to be FreeWheel!”


The following is from Doug: 

Check out this coverage.  It's good to be FreeWheel!

FreeWheel Rolling With $12M Series C (subscription required; text below)

Dow Jones VentureWire

By Ty McMahan

As more video content is distributed on the Internet, there's a growing desire from content owners to be able to track and monetize across all destinations and formats…

 

FreeWheel Nabs $12 Million In Funding
MediaPost Publications - New York,USA
by Gavin O'Malley, 7 minutes ago FreeWheel, whose Monetization Rights Management platform helps content owners and distributors to sell ad inventory, ...

 

FreeWheel Closes $12M Financing Led by Foundation Capital and ...
MarketWatch (press release) - USA
"We're extremely pleased to participate in this round and look forward to adding value to FreeWheel on its Board of Directors," said Mr. Sidana, ...

FreeWheel Raises $12M to Manage Video Ads
By Liz Gannes
One of the companies featured in the story we did yesterday about monetizing unauthorized uploads has closed new round of ...
NewTeeVee - newteevee.com/

FreeWheel Raises Million In Third Round... (PaidContent) » TechNews.AM
FreeWheel, an online video-advertising platform, has raised million in a...
TechNews AM - technews.am/

“DoubleClick For Web Video” Startup FreeWheel Raises $12 Million ...
Just not in the way thye used to: FreeWheel, one of the buzzier online video startups you've never heard of, has raised a $12 million C round from Battery Ventures, which had provided financing for the company's first two rounds, ...
techclack.com - techclack.com/

 

Battery reported to back FreeWheel in $12M third round
Mass High Tech - MA, USA
By Mass High Tech staff Waltham's Battery Ventures has co-led the new third funding round in FreeWheel Media Inc., a California company that provides ad ...

 

peHUB » Flywheel Raises $12 Million
By admin
In the past 12 months since the US Patent and Trademark Office confirmed FreeWheel's first mover advantage by registering its trademark for Monetization Rights Management, the company has signed more than 15 content providers , added 15 ...

 

FreeWheel Raises $12 Million In Third Round | paidContent.org
By Joseph Tartakoff
FreeWheel, an online video-advertising platform, has raised $12 million in a third round of funding led by Foundation Capital and existing investor Battery Ventures. FreeWheel says its technology “monitors and clarifies revenue-share ...
paidContent.org - www.paidcontent.org/

 

Freewheel nabs $12M for online video advertising » VentureBeat
By Camille Ricketts
FreeWheel, an online video advertising platform that helps broker revenue-share deals between content providers, distributors and publishers, has closed $12 ...
VentureBeat - venturebeat.com/

Web Video Ad Platform FreeWheel Secures $12 Million | Digital ...
By Mark Hefflinger
FreeWheel, the provider of a Web video advertising platform, announced on Thursday that it has raised $12 million in its third round of funding, led by Foundation Capital and Battery Ventures. San Mateo, Calif.-based FreeWheel said it ...
Digital Media Wire - connecting... - www.dmwmedia.com/

Freewheel nabs $12M for online video advertising | braincell.ro ...
By epic
Freewheel nabs $12M for online video advertising. Home » News » Freewheel nabs $12M for online video advertising. By epic | No Comments Leave a Comment Last updated: Thursday, April 30, 2009. Related Articles ...
braincell.ro - Information HQ - braincell.ro/

Associated Content and FreeWheel raise funds
ADOTAS - New York,NY,USA
FreeWheel, an online video-advertising platform, has raised $12 million in a third round of funding led by Foundation Capital—and existing investor—Battery ...

 

FreeWheel gets $12M for online video ad management - FierceOnlineVideo
By Pete Wylie
FreeWheel, a San Mateo, Calif.-based company specializing in finding copies of a content owner's videos and placing ads next to them, has raised $12 million in Series C funding. Foundation Capital... Read more >>
- www.fierceonlinevideo.com/

FreeWheel Closes $12M Financing Led by Foundation Capital and ...
By Technological Marketing
FreeWheel, the first company to provide complete Monetization Rights Management® for both video content owners and publishers, today announced that it has closed a Series C round of venture capital financing, led by Foundation Capital ...
Technological Marketing - www.technologicalmarketing.com/

Free Wheel closes $12M funding round Silicon Valley / San Jose ...
Bizjournals.com - Charlotte,NC,USA
Free Wheel Media Inc. said Thursday it closed a third round of funding with $12 million. The San Mateo-based company said its technology reduces financial ...

 

FreeWheel Closes $12M Financing Led by Foundation Capital and ...
TMCnet - USA
With this investment, Ashmeet Sidana of Foundation Capital joins FreeWheel's Board of Directors. Industry observers point to the wide adoption of ...

 

FreeWheel Closes $12M Financing Led by Foundation Capital and ...
Earthtimes (press release) - London,UK
(Business Wire) FreeWheel, the first company to provide complete Monetization Rights Management® (MRM™ for both video content owners and publishers, ...

 

San Mateo, Calif.

FreeWheel Rolling With $12M Series C

By Ty McMahan

5/1/2009

As more video content is distributed on the Internet, there's a growing desire from content owners to be able to track and monetize across all destinations and formats.

That's where FreeWheel Media Inc. steps in. The company has raised a $12 million round of Series C funding to help deploy its technology to online video content owners and distributors to manage their inventory allocation, revenue accounting and ad delivery.

New investor Foundation Capital led the round with participation from previous investor Battery Ventures. The company declined to disclose how much capital was raised prior to the Series C. Ashmeet Sidana of Foundation Capital has joined FreeWheel's board of directors.

FreeWheel was founded by three DoubleClick Inc. veterans who saw a need to apply lessons learned building other advertising systems to video.

"We saw an opportunity in the video world were online video advertising was not being managed to its fullest extent," Co-Chief Executive Doug Knopper said. "Content owners were struggling with monetizing online video and they weren't able to manage advertising on other properties."

FreeWheel's platform monitors and clarifies revenue share arrangements, as well as who has the right to sell ad inventory across the potentially huge number of videos, partnerships and agreements that content owners and distributors may have in place.

Revenue is generated on a volume model. The more ads customers run through the system, the more FreeWheel takes in the revenue share.

Knopper said the recent round of funding will mostly be used for customer acquisition.

FreeWheel was incubated by Battery two years ago.

"It's a bet that the model for distribution of video will be around syndication," said Roger Lee, general partner at Battery Ventures. "Every rights holder and distributor seems to be looking for this."

FreeWheel now works with more than 15 content providers, more than 15 ad networks and distribution partners. The 70-employee company is based in San Mateo, Calif., with offices in New York and Beijing.

Valuation and revenue figures were not disclosed.

 

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Page: 1 of 1
  • 5/20/2009 5:19 PM trailer wrote:
    Strategies are generally long term plans for the organization. In this current competitive global era strategies are generally very common acceptable concepts. Without strategies, planning for the organization is day dreaming or nightmare. Specially when we are talking about the financial decisions like project selection decisions, pricing decisions, dividend decisions, cost decision, and other market and competitors decision. We have to concentrate more and more on the decisions which are very essential and effective for the organization.
    Reply to this
  • 7/30/2009 10:32 PM IP wrote:
    Great post loving all these conversations going on here.
    Reply to this

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