A Neat Recent Press Summary From Mr. Knopper


...This is just the start of a more aggressive push for visibility in the press… stay tuned for more to come!   

First, two new articles that recently appeared:

 

Entrepreneur: Greasing FreeWheel - An internet advertising technology company gets big bucks.

Entrepreneur Magazine - August 2009

http://www.entrepreneur.com/magazine/entrepreneur/2009/august/202622.html

(also in the print edition this month)

 

AdExchanger.com [Media Optimization and Ad Exchange News]

Addressable Media Only Just Beginning Says FreeWheel

http://www.adexchanger.com/digital-tv/freewheel-drm-video-inventory-forecasting-ad-call-decisioning-revenue-allocation-ceo-doug-knopper/

 

Then a sampling of some of the articles that we received two weeks ago.  These are in addition to the 80+ blog posts we received as part of blip.tv partnership announcements:

 

YouTube Ad-Serve Play Opens It Up to Big Media Content Players

AdAge.com - Michael Learmonth - Jul 26, 2009

Today, YouTube begins a test today with another outside technology, FreeWheel, a video-ad server founded by ex-DoubleClick execs. YouTube has long allowed ...

YouTube Biz Blog: Helping partners help themselves
YouTube blog
Today we're announcing a trial with
FreeWheel that will allow some partners who sell their own ads to serve those ads directly into their videos on YouTube. (Previously, ads sold by these partners were still served by YouTube. ...

 

FreeWheel Offers Ad Control, Now with YouTube

Streaming Media August 6, 2009

Last week's announcement of FreeWheel's trial partnership with YouTube seeks to break down advertisers' fears by offering more control over ad placement

YouTube Drafts FreeWheel to Serve Ads

NewTeeVee - Liz Gannes - Jul 27, 2009

YouTube today announced it is conducting a trial with video ad startup FreeWheel through which publishers can serve their own ads directly into YouTube. ...

YouTube allows content partners to serve own ads (ker-ching!)

Revolution Magazine - Jul 28, 2009

LONDON - YouTube is trialling technology that will allow content partners to serve their own ads into video clips on the site, in a move that could open the ...

Video Ad Engine FreeWheel on a Roll with YouTube and Blip.tv

beet.tv

FreeWheel , a software service provider which allows online video publishers to manage their own ... does it work in terms of using FreeWheel for YouTube, this new arrangement?

YouTube trials new ad technology

Equimedia Marketing News - Jul 29, 2009

YouTube has announced that it is to branch out in its online direct marketing techniques. The Google-owned site has stated that it has begun to trial ...

YouTube Allows Partners to Display Third-Party Ads

Softpedia - Jul 28, 2009

By Lucian Parfeni, Web News Editor YouTube is announcing new ad options for marketers, moving along with its plan to generate a strong revenue stream. ...

34 Ways to Use YouTube for Business

WebWorkerDaily - Jul 28, 2009

YouTube's not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. ...

Google Losing Money With YouTube?

Search Newz - Mike Moran - Jul 28, 2009

Analysts keep bringing it up. Reporters do, too. How much money is Google losing on YouTube? And can they afford it? The lingering question that affects ...

YouTube allowing third party ads on their videos

TechWhack - Jul 27, 2009

YouTube has announced a new partnership with FreeWheel which would now enable some of their partners to sell their own ads which would run inside their ...

YouTube Lets Partners Insert Their Own Ads in Videos

Mashable - Ben Parr - Jul 27, 2009

However, there is one place where YouTube has been drawing the line: third-party ads. In May, YouTube put a halt to brand placement advertising in YouTube ...

YouTube Letting Partners Serve Their Own Ads

WebProNews - Chris Crum - Jul 27, 2009

Today YouTube announced that some partners who sell their own ads will be able to serve the ads directly into their ...

Video Ad Engine FreeWheel on a Roll with YouTube and Blip.tv

thefaredge.com

FreeWheel , a software service provider which allows online video publishers to manage their own ... , but how does it work in terms of using FreeWheel for YouTube, this new arrangement? Douglas ... 


 
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