SAN FRANCISCO & SILVER SPRING, Md.—(BUSINESS WIRE)—Discovery Networks International has signed a deal with FreeWheel which gives it the capability to effectively manage its video advertising inventory across all digital media platforms. In FreeWheel's first international deal, the agreement covers Discovery's digital media portfolio outside the United States, with an initial focus on the UK, Germany and Latin America.

FreeWheel’s Monetization Rights Management^® (MRM) platform is the only comprehensive end-to-end online video ad-decisioning technology which dramatically simplifies the task of managing video ad sales rights, ad delivery, and revenue accounting across widely-syndicated distribution channels.

David Schafer, Vice President, Content & Operations, Digital Media Group, Discovery Networks International, said, “Video advertisers are more interested in aligning their brands with premium content which has a clearly defined brand proposition. Partnering with FreeWheel gives us a flexible ad sales management tool that allows us to monetize and track advertising effectively and will give us greater flexibility to provide innovative solutions when it comes to driving revenue from our video content.”

“We’re obviously very excited to be working with Discovery, and regard their programming as exactly the kind of premium content that our technology was made for,” said Doug Knopper, Co-CEO of FreeWheel. “Web users don’t want to have to go to any single place to see shorts from Shark Week or Deadliest Catch – they want to access this and all other video content anywhere online. By working with our technology and services, Discovery can control the advertising around their content, and the management of any other affiliated accounting.”

About FreeWheel

To video content owners, rights holders, and publishers, FreeWheel^® provides the first Monetization Rights Management^® platform – a technology solution that dramatically reduces the unique financial risks and operational complexities of video ad management across syndication relationships. FreeWheel combines the innovation of a start-up with the most experienced and talented team of industry veterans. With decades of leadership experience at leading ad serving and monetization companies such as DoubleClick, Yahoo, Microsoft, and Google, FreeWheel’s team is united in the understanding that video is fundamentally different from display advertising, and needs a unique technological solution and suite of services to deliver optimal financial performance with minimal complexity. For more information, please visit: www.freewheel.tv