Brightcove Unveils First HTML5 Video AdvertisingSolution with FreeWheel

AllowsPublishers to Monetize Web Video for the iPad and Other HTML5-CompatibleDevices

PRNewswire

NEWYORK, May 12

NEWYORK, May12 /PRNewswire/ — Today at Streaming Media East,Brightcove, theleading online video platform, announced plans to golive by early June with anHTML5 video advertising solution for mediacompanies by leveraging and advancingits partnership with FreeWheel. The new solution will build on Brightcove'snative support for HTML5video experiences and provide turnkey integration withvideomonetization technology company FreeWheel's innovative MonetizationRightsManagement® (MRM) product, enabling media customers tosuccessfully deliveradvertising-supported video distributed throughHTML5-compatible devices,including the Apple iPad, iPhone® and iPod®Touch.

"FreeWheelis a leading advertising technology partner and we sharemany of the samecustomers, including some of the largest news andentertainment media brands inthe world," said Brightcove chairman andchief executive officer, JeremyAllaire."While we have seen tremendous interest from our customers inrollingout HTML5 video experiences, the ability to effectively monetizethecontent has been a hurdle for early adopters. Together with FreeWheel,we arecommitted to helping these customers extend their ad-supportedstrategies toevery screen and capitalize on the fast-growing audiencesusing HTML5devices."

Brightcoveand FreeWheel's HTML5 video advertising solution willleverage the capabilitiesin the Brightcove Experience for HTML5solution, including intelligent devicedetection, playlist rendering andplayback of H.264 encoded video content, whilealso enabling customersto automatically push HTML5-compatible, contextualadvertising contentinto their video stream via FreeWheel's flagship product,MRM. As aresult, joint Brightcove and FreeWheel customers will be able toexpandthe reach of their advertising-supported video initiatives topopularHTML5-compatible consumer devices.

"Successfulmedia companies understand that effective advertisingstrategies requiremonetization across multiple platforms, utilizingmultiple formats," saidDoug Knopper,co-founder and co-CEO of FreeWheel. "It's clear that HTML5 willbecome apervasive standard for Web video and we are excited to partnerwithcompanies like Brightcove to bring this advertising solution toourclients."  

Brightcoveand FreeWheel expect to roll out the HTML5 videoadvertising solution to jointcustomers worldwide at the beginning ofJune.

Formore information on Brightcove's latest innovations in onlinevideomonetization, visit http://blog.brightcove.com/en/2010/05/solving-online-video-monetization-puzzle. 

AboutBrightcove

Brightcoveis a cloud-based online video platform. Media companies,businesses andorganizations worldwide use Brightcove to publish anddistribute video on theWeb. Founded in 2004, Brightcove has officesacross North America, Europe andAsiaand customers in 42 countries. For more information, visit http://www.brightcove.com.

AboutFreeWheel

FreeWheeloffers the most formidable system for digital video admanagement andmonetization. Built from the ground up by a handful offormer DoubleClickexecutives, FreeWheel's solution-set has alreadyarmed companies like TurnerBroadcasting System, Warner Brothers, CBS,VEVO, Discovery Communications, andothers with the tools and servicesnecessary to make more money from their videocontent. For moreinformation, please visit: http://www.freewheel.tv/.Followthe company on Twitter @FreeWheeldotTV.

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SOURCEBrightcove